Behind the scan

Craig Chamberlain has been with Fujifilm Sonosite for nine years, leading the Experience Design Team (XDT). The XDT has responsibility for gathering user insights, developing innovative solutions to user pain points, and designing the physical and digital interactions our users have with Sonosite products. In 2016, the XDT was recognized with a silver IDEA award for the Sonosite SII. Prior to Sonosite, Craig was President of Carbon Design Group for seven years, where he shepherded Carbon's transformation from a design services company to one of the nation’s premier full-service product development consultancies. That shift led to significant growth in revenue, influence, and recognition by the international design community, with Carbon sweeping the IDEA Gold awards for medical products in 2009.

Audra Upton is the Director of the Clinical Applications team with over 13 years’ experience with Fujifilm Sonosite. She graduated from the University of Oklahoma with a degree in ultrasound and is a registered cardiac and vascular sonographer. Audra and her team remain customer focused and are specialized in providing top level point-of-care ultrasound education.